Integrity. For individuals, integrity is a quality, a responsibility, and a noble personality power. For the collective, integrity is reputation, wealth, and the normal order of production and life. For a country, integrity is a good

 international image.

Win win. Cooperation is the key to success and improvement, and it is the choice of the times. The success of many things lies in cooperation, and cooperation can also highlight win-win situations. Working hand in hand, 

win-win cooperation is 1+1, but it is not equal to 2, but greater than 2. Cooperation can help both parties overcome difficulties together, create win-win opportunities, boost confidence, and develop together.

Innovation. Innovation is a business mindset that dares to self doubt, strives to control and practice new concepts, methods, and paths; Adhere to performance first, continuously improve the comprehensive quality of 

assets, enhance the corporate brand, and create high-quality economic and social benefits.

Zhiyuan. Zhuge Liang's "Book of Precepts to Confucius" states: "A gentleman's journey is to cultivate oneself with calmness, to cultivate virtue with frugality. Without detachment, one cannot achieve enlightenment; without

 tranquility, one cannot achieve greatness." Later generations further extended the meaning of "Zhiyuan" to lofty ideals, career aspirations, and the pursuit of excellence.